UX Design

Listening to and understanding your customers’ needs, pain points, and behaviours is critical to designing successful digital experiences. Informed by user research, UX Design helps articulate what the desired user experience should be and guides users towards reaching their goals quickly and seamlessly, helping you to reach your business goals.

Our human-centred UX designers are here to help you map journeys, analyse your current thinking, improve conversions and assess technical impact. 

We begin with in-depth user research. Using a variety of methods, we learn everything we can about your users and your organisation, using a variety of methods including stakeholder and user workshops.  

Insights are then refined to identify user needs. We may use tools such as personas, scenarios, jobs to be done or OKRs, depending on the nature of your project. These go beyond simple demographics to examine underlying needs and existing user flows. Learnings move swiftly into design and production, delivering business value quickly.  

UX design is an iterative process, with designs and concepts must be validated through continuous usability testing at every stage of the process. It's only through careful user research and hard data that you know our designs meet all your users' needs. Our certified usability testing processes have been proven time and again to validate exceptional, accessible user experiences.