Many organisations and institutions have assets, content and media scattered across multiple systems. They don’t know what the latest version is, where to find it or if it’s even still relevant. This problem is compounded by businesses using several cloud storage facilities that are not fit for purpose, causing confusion and further duplication, and making processes slow and inefficient. Digital Asset Management systems (DAM) can provide the answer.
There are many DAM systems available, but we find Acquia DAM gives your organisation a highly efficient, centralised repository with approval histories, advanced taxonomies, search and filtering tools. The DAM acts as a single source of truth for all your content and media. It ensures you can tag, centralise and distribute your creative assets across your Website and multiple channels. We’re experts at guiding clients through the setup and API integration into your Content Management System (CMS).
DAMs provide a central hub of findable and searchable content and media that can be enhanced by next generation AI tools. Enterprise DAMs provide APIs to ensure content can be propagated into CMS, design libraries, and subsequently into a myriad of channels.
With Acquia DAM, you can:
Cyber-Duck's user-centred approach to website design, content strategy and implementation has completely transformed our digital offering, increasing traffic to our website sixfold. They're a team of experts at their craft and they're true partners. We view them very much as an extension of the Sport England team.
Simon Osborne, Head of Digital and Content, Sport England. Working in partnership since 2018
As data is becoming more ‘portable’, and software is becoming more ‘composable’, it is even more important for content to be consistent and sit in a central system. Most organisations have their content in multiple systems without a single source of truth.
We’ll work with you to develop a content agnostic approach to understand how the content and media should be embedded into content management systems (CMS) and other MarTech tools across channels. This will then form a base for additional ‘layers’ of personalisation and channel specific features..
Whatever the project or particular challenge you have in mind, we’re here with the right people, process and technology to help deliver the transformation you need.