Helsinn Corporate
Delivering a user-centred website for a global cancer care provider
Since 2014, Cyber-Duck has worked with Helsinn to realise its aims of delivering life-changing therapies for cancer patients. Cyber-Duck was first asked to update Helsinn’s digital presence to ensure it was informative and accessible across devices.
Key stats
1,000+
Contact form submissions
22%
Increase in organic traffic
47%
Increase in overall traffic
Objectives
Our first project with Helsinn was to ensure its corporate site was responsive. The project involved tweaking the front-end code so it could work just as well on mobile as on desktop. The success of this, and the rise of mobile hits Helsinn enjoyed, led to further collaboration.
Helsinn intended to completely revamp its website, all with a mobile-first design. The objective was to modernise the art direction and ensure it represented Helsinn’s identity. We applied our user-centred design process to create better user journeys, underpinned by a streamlined, easily navigable information architecture.
- Revamp Helsinn’s corporate site with a mobile-first approach.
- Develop an intuitive information architecture for a strong UX.
User experience strategy
Conducting stakeholder interviews was the first stage. During these sessions, we engaged Helsinn in workshops and interviews to identify what they want from the new website.
With these aims in mind, we moved onto the next stage: persona research. By outlining the site’s main users by personas – profiles that reflect who users are and what their needs include – we built a new, effective information architectures that could improve their user journeys.
To implement the new architecture, we created robust wireframes upon which we could build the site. With these wireframes, we tested how users interact with the site and ensured that user journeys are the best they can be.
Meanwhile, we were also hard at work planning the new design for Helsinn, too. Our designers created a style guide, a bedrock for future visual work that would enable Helsinn to continue generating impactful content.
Our marketing team also worked diligently on recommendations for how Helsinn could optimise its website for search engines. To bring its content to the fore, we also integrated a new content management system and analytics.
Results
Helsinn’s new site was a far cry from its old one. The art direction had become dated, and some user journeys were difficult and unintuitive.
But with Cyber-Duck’s user-centred design process, we delivered a responsive website, completely revamped with a new information architecture for superb user journeys and a modern, fresh, on-brand art direction.
This resulted in 1,000 contact form submissions within 12 months of launch. The SEO implementation helped generate a 22% increase in organic traffic; overall traffic increased by 47%.
Key stats
1,000+
Contact form submissions
22%
Increase in organic traffic
47%
Increase in overall traffic